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Support My Brush Betty on Kickstarter!

At the moment, the only way to acquire a My Brush Betty cleaning kit and accessories is by pledging your support for the launch of My Brush Betty through Kickstarter.

The 30-day Kickstarter campaign launches at 2 p.m. Sunday, Oct. 26 and ends 2 p.m. Tuesday, Nov. 25.

The pledge levels, and rewards you receive for your support, are listed to the right here and on our Kickstarter support page.

What is Kickstarter? It is a super-FUN (and established) way to bring creative projects to life through crowdsourcing. That’s when lots of people pitch in a little bit of money to pay for an expensive project they want to help make a reality.

Kickstarter is also an all-or-nothing model, which means if My Brush Betty doesn’t meet its fundraising goal, we won’t get a dime — and you won’t pay a dime either!

Why Kickstarter?

Because it’s very expensive to launch a product of this nature, we decided that the very best way to launch My Brush Betty was through a Kickstarter all-or-nothing crowdfunding campaign.

Without Kickstarter, we would have had to take out a loan or find an investor, and then see if the marketplace really wanted My Brush Betty at the price at which it needs to sell  in order to be a worthwhile venture.

If we failed, we’d be hundreds of thousands of dollars in the hole … But with Kickstarter, we can raise our funds and test market demand and our pricing model at the same time — it’s a win-win-win!

  • So, if we do NOT meet our fundraising goal, it is highly likely that My Brush Betty will never come to market. And we will have saved ourselves hundreds of thousands of dollars in lost money and months of time.
  • If we do meet our goal — Hooray! — we will work as quickly as possible to bring My Brush Betty and her brush care products to our supporters. Because a product such as this requires expensive tooling for injection molds, which typically take 3 months to manufacture, the minimum time to market for this product is about 5-6 months.

Patience Required

Our Estimated Delivery Date for all pledge Rewards is June 2015.

Even though June 2015 may seem like a long time from now, supporting this project ensures you secure your spot in line for the Reward you want. We will be fulfilling rewards on a first-come, first-serve basis. So if you want one, you should back this project through Kickstarter at your earliest convenience.

It’s also important to note that part of the FUN of supporting a Kickstarter project is helping a project come to life and being part of the story of bringing a product to market. The inventor of My Brush Betty, Sarah Webster, will be writing regularly on her blog and sending out emails to supporters about where the project stands and what’s next on her to-do list to get the My Brush Betty premium brush care products to you. So you will get to learn about what it really takes to launch a consumer product.

Because our current intention is to manufacture My Brush Betty entirely in the United States, we also hope to bring you inside the factory where the parts are made and assembled, to show you how a project like this comes together.

Other Important Notes

Our intention is to make My Brush Betty a going concern, which is a business that intends to keep running for the foreseeable future.

However, it is also worth noting, that — depending on demand — there is a chance that My Brush Betty kits and accessories may be manufactured only one time to fulfill our Rewards. If we meet our goal but find demand to be just so-so, we will make one big batch of kits, fulfill our orders and then go out of business. So, this may be your only chance to get one.

However, if demand is nice and healthy, as we hope, we plan to run this business for the foreseeable future, selling as many My Brush Betty kits and accessories as possible for years to come. After the close of our Kickstarter campaign, we will re-evaluate the price of the kits and accessories. That means the price could go up or down, depending on business conditions. So if you like the current pledge-reward prices that we offer on Kickstarter, we encourage you to support them, as they may change in the future — if we even have a future!

If we do decide to remain in business, we plan to begin accepting regular retail orders for My Brush Betty kits and accessories on this website in July 2015.

Help My Brush Betty Come to Life!

Please Support Betty With A Pledge!

101b. Power Kit With Brushes

 

Kickstarter Home Link-01

 

Kickstarter Rewards 09212014k-01(1)

 

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